‘Celebrate Buffalo, the company seeking trademark rights, is a Buffalo-themed apparel shop that has operated since 2005. The owner, Joe Garlipp, said in an interview with WIVB that he originally began to seek a trademark after being told that the Buffalo Bills have the rights to the slogan, causing his merch to repeatedly be taken down.’
It’s the cheer we’ve screamed our whole lives. And now someone is trying to own it.
Source: Two Bills Drive
